Strategy, design & technologyFOUNDER-LED STRATEGY & EXECUTION / KRLR

The right idea.
Built to work.

Website design, branding, business strategy, and AI automation. KRLR helps you figure out what comes next, build it, and make it work in the day to day.

Founder-led. Close to the work.Meet Khoja
FIVE STAGES OF AN ENGAGEMENTFIG. 01
01 / UNDERSTAND
Drag to rotate · select a stage
STRATEGY, DESIGN, AND TECHNOLOGY, WITH THE HANDS-ON WORK TO CARRY THEM THROUGH.See how an engagement runs

From the first question to work you can use.

Select a stage to explore it.
Understand

Get clear on the need, the people involved, and what matters most.

We work through what you want to create, improve, or solve, who it is for, and what matters most. A brief and fit call may be enough to start. Deeper questions can become a scoped discovery or review.

WHAT YOU LEAVE WITH

Shared brief and priorities

A shared brief and clear priorities

We agree on the scope, carry out the work, and plan the handoff. The process scales to the engagement, with ongoing support available where useful.

Explore the stages of an engagement. The depth of each stage depends on the work.

  1. Understand

    Get clear on the need, the people involved, and what matters most.

  2. Define

    Agree on the work, responsibilities, schedule, and fee.

  3. Create

    Carry out the research, planning, design, or development.

  4. Deliver

    Check the requirements and complete the release or handoff.

  5. Improve

    Scope continued support, refinement, or training where useful.

Five stages connect understanding the brief with delivery and optional ongoing improvement.See how we work

Start with what
your business needs.

A clearer plan. A website you are proud to send people to. Better tools for your team. We can take on a focused piece of work or connect the pieces across a larger engagement.

See the work
in context.

See selected work
Two boys walking along a lakeside dockParkerJoeSPECIALTY RETAIL & ECOMMERCE
Live in production · Ongoing support

One retail business.
A connected way to run it.

A storefront, PJ Stylist, connected operating workflows, and training for the people using them. One engagement spanning the customer experience and the work behind it.

Explore ParkerJoe

Every project is shown with its current status. ParkerJoe and the bid response platform are live in production with ongoing support; the collectibles engagement is in final pre-production release testing; the sales copilot proposal was approved and paused during the client’s merger.

Four systems,
recorded doing the job.

How we build agents
Bid response platform for a subcontractor

Scout, Analyst and Reviewer agents watch the portals, vet each solicitation for requirements, capacity and margin, hand the owner a one-page Go / No-Go brief, and build the bid from the library — a person decides and submits. Custom-scoped for an electrical subcontractor; live in production.

SILENT SCREEN RECORDING · 2:04 · DEMONSTRATION DATA, NOT A CLIENT ACCOUNTCase study: bid response platform
Sales, quoting & proposal agent

One inbound request becomes priced options, a proposal, a pricing sheet, and a pipeline update — with a person approving each release.

SILENT SCREEN RECORDING · 1:24 · DEMONSTRATION DATA, NOT A CLIENT ACCOUNTRelated work: sales copilot
Agent team for a retail business

Specialists for shopping guidance, cart recovery, content, social, trends, and support — one customer profile across store, online, and social, with a person on every consequential call.

SILENT SCREEN RECORDING · 1:24 · DEMONSTRATION DATA, NOT A CLIENT ACCOUNTRelated work: ParkerJoe
Marketing agent team

Campaigns proposed for the moment rather than pulled from a template: on-brand assets for every channel, live metrics, adjustments a person signs off, and the same system running an in-store event.

SILENT SCREEN RECORDING · 1:24 · DEMONSTRATION DATA, NOT A CLIENT ACCOUNTRelated service: Branding, Marketing & Creative

One project or
a longer partnership.

01

Focused project

A defined piece of work, an agreed price, and a clear finish. A website, presentation, review, or training session can be an engagement of its own.

02

Connected engagement

Strategy, design, development, and rollout coordinated around the parts that need to work together.

03

Ongoing partnership

Continued support for agreed responsibilities, improvements, and training, with a defined monthly commitment.

Brand identity, strategy, compliance, and larger systems projects receive scoped quotes.Explore pricing
Khoja Rahimi, founder of KRLR.
Khoja RahimiFounder, KRLR

Founder-led.
Close to the work.

You work directly with Khoja Rahimi, founder of KRLR, to shape the engagement. He brings a practical commercial perspective to the planning, design, and delivery of the work.

Before you
get in touch.

Yes. A focused website, creative brief, review, workflow improvement, or training engagement can stand on its own. Focused creative projects start at $1,000, and the defined business-website offering is $1,750–$2,500.

A short description of what you want to create, improve, or solve is enough to start. We can help define the scope and relevant services.

You can engage KRLR for a defined project and handoff. Continued support is optional and receives its own scope, responsibilities, and fee.

What do you have in mind?TELL US WHAT YOU WANT TO CREATE, IMPROVE, OR SOLVE.
What do you
have in mind?
Tell us what you want to create, improve, or solve. Start with a brief or an optional free 20-minute fit call, and we will help define a practical next step.Discuss a project