Commercial planning and a practical direction for the online business.
ParkerJoe · Specialty retail & ecommerce Live in production · Ongoing support
One retail business.
A connected way to run it.
ParkerJoe’s engagement brought together commerce planning, the storefront experience, PJ Stylist, and the work behind day-to-day operations. Production cutover is complete, and KRLR continues to support the systems and the people using them.
STRATEGY · WEBSITE & EXPERIENCE · AI · OPERATIONS · TRAINING
Specialty retail & ecommerceParkerJoe
DeliveryLive in production · Ongoing support
Production cutover is complete, and KRLR continues to support the systems and the people using them.
Commercial outlook$400K Year 1 ecommerce plan
The Year 1 ecommerce plan agreed for the online business.
KRLR’s rolePlanning through daily use.
Commerce planning, the storefront experience, PJ Stylist, connected operations, and training for store employees.
As of September 2026, the engagement lead’s outlook is to exceed that plan. This is a forecast, not a statement of revenue already achieved.
01 / THE BRIEFKeep the boutique’s character.
Keep the boutique’s character.
Make the experience work online.
Product knowledge and a helpful shopping experience matter to ParkerJoe. The work connects that customer-facing experience with the catalog, tools, and processes needed to support it.
02 / INSIDE THE EXPERIENCEThree parts of
Three parts of
one connected engagement.
Each panel shows the current status of that part of the work.
A shopping experience that carries the boutique's character into product discovery and purchase.
Product discovery and the boutique's character brought into the online experience.
- 01
Discover
Browse the collections and explore the range.
- 02
Narrow
Use the product information to find what fits the shopping need.
- 03
Choose
Explore the item and get shopping assistance where useful.
- 04
Purchase
Continue through the connected commerce experience.
Status: Live in production
03 / THE WORKWhat KRLR
What KRLR
brought together.
Storefront and customer-experience design and development.
PJ Stylist shopping assistance and connected workflows.
Ongoing operational pipeline management across systems.
Training for store employees on using PJ Stylist and entering new items.
How a KRLR agent team connects store, online, and social for a retail business, recorded on demonstration data: specialists for shopping guidance, cart recovery, content, social, trends, and support, coordinated with approvals on every consequential call.
SILENT SCREEN RECORDING · 1:24 · DEMONSTRATION DATA, NOT A CLIENT ACCOUNT04 / AFTER LAUNCHThe work continues
The work continues
after launch.
The engagement includes the daily realities of using and maintaining the system. KRLR helps the team work through operational needs and build confidence with the tools that are now part of the business.
Building a more
connected
customer experience?
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