All workCASE STUDY
Display manufacturing · Anonymous engagement Proposal approved · Paused during merger

A clearer path from
product question to quote.

KRLR developed a proposed sales copilot for a display manufacturer, connecting product knowledge, quote preparation, follow-up, and after-hours intake. The project was approved and subsequently put on hold while the company went through a merger.

RESEARCH · SALES PLANNING · AI DESIGN · QUOTING
StatusProposal approved · Paused during merger

The proposed direction was approved and subsequently put on hold while the company went through a merger.

Where it standsAn approved direction, on hold.

This story demonstrates the research, planning, and system design behind the proposal.

KRLR’s roleResearch, planning, and design.

Examining the information a buyer needs and the steps the team takes to answer, price, and progress a request.

The client is not identified, and the competitive set and brand names are withheld. The engagement remains paused; the proposed system is not presented as a delivered production deployment.

01 / THE BRIEF

Work through the
sales process as a whole.

The proposal examined the information a buyer needs and the steps the client’s team takes to answer, price, and progress a request. The resulting design connected those steps in a phased implementation plan.

02 / INSIDE THE DESIGN

Three proposed workflows,
with the status shown.

Each panel describes a proposed workflow from the approved design, not a released feature.

The proposed workflow connects product questions with a structured quote-preparation process.

Proposed product knowledge and quote-preparation workflows.

  1. 01

    Receive

    Capture the buyer's request and relevant requirements.

  2. 02

    Find

    Use the proposed catalog knowledge to identify relevant information.

  3. 03

    Prepare

    Draft the quote using the agreed commercial rules.

  4. 04

    Review

    Apply the proposed review and approval points before progressing it.

Status: Proposed workflow · Project paused

Sales, quoting & proposal agent

A KRLR-built quoting and proposal agent of the kind this proposal describes, recorded on demonstration data: one inbound request becomes priced options, a proposal, a pricing sheet, and a pipeline update, with a person approving each release.

SILENT SCREEN RECORDING · 1:24 · DEMONSTRATION DATA, NOT A CLIENT ACCOUNT
03 / THE WORK

What the
proposal covered.

01

Catalog intelligence to support product and pricing questions.

02

Quote preparation using the business's commercial rules.

03

Follow-up around inquiries and artwork proofs.

04

Voice intake for after-hours and overflow demand.

05

CRM handoffs and defined review and approval points.

04 / STATUS

An approved direction,
on hold.

This story demonstrates the research, planning, and system design behind the proposal. The engagement remains paused; the proposed system is not presented as a delivered production deployment.

The through-line

What slows the path
from inquiry to action?

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